Brief: Create an ad that shows the commitment, passion, and family Mazda brings to the motorsports world.
Solution: Each ad is trying to capture little moments that make up a great track day. Wether you are getting prepared for the big race or your just a child dreaming of the day you get to.
Brief: Create a campaign that illustrates Mazda's ability to create not just a great driving but also a great design that rivals premium brands.
Solution: Summer Driver's Choice Event An event that takes premium car owners and put them to the test by disguising 3 vehicles, 1 Mazda and 2 premium cars and see how they would respond to to each vehicle not knowing the brand name first. Then capture there response once they discovered the truth. We did this both for sedan and cuv.
Sedan Driver's Choice Event
CUV Driver's Choice Event
Brief: With a small budget create a unique 30s spot for CUV from a mix of current assets and new assets.
Solution: To create a CUV spot that capture life’s wonderful moments and a link that car as the vessel to how you get to these amazing moments.
CX 5 Anthem 30
Brief: To create a visually interesting social post to highlight accolades Mazda received.
Solution: To help attract the viewer and keep them engage through the 15sec social post we used different graphic techniques that went beyond just a string of running footage.
Car and Driver 10 best
Can't be said enough
Count the Ways
Brief: Create a video from all of Mazda existing content for large video wall format with a graphical treatment. To be used for new dealership video wall and experiential video walls.
Solution: Create 6 major categories that together captures Mazdas brand as a whole but also work on there own if needed.
Joy of Driving
MAZDA3 PRINT CAMPAIGN
Brief: Develop a direct mail piece that helps launch the all new Mazda3 with all of its new features and innovations. Also incorporate the current courage, creativity and conviction into the piece.
Concept Solution: Create a unique oyster fold piece that contains image recognition to give the piece a highly interactive function. Each piece has it own unique new features to explore about the Mazda3. Giving the viewer deep dive into all things Mazda3.
AMERICA'S ROAD TRIP LIVE CAMPAIGN
Concept: Create a campaign that brings the popular scientifically proven best road trip in America post live to everyone in America.
The live stream event would take place over a 10 day period in which a team of drivers would set off on the trip. The event would be stream live on all channels form Facebook, Youtube, Instagram to digital out of home. During this time strategic points will be mapped out where the TV commercial would tap into the live stream and give the audience breath taking moment across the american landscape. From a sunset on the coast to sunrise dessert and in between. Bring the the most iconic lovable American roads to everyone person.
TRUCK WRAP ADS
Brief: Create an eye catching truck wrap for the all the Mazda parts trucks out on the road.
Solution: Developed truck wrap illusion that make it feel as if you are appearing into the truck and what the truck is shipping but with a twist.
Brief: Create an interactive digital banner that captures the lifestyle brand and features of the current to CX-3 for online use.
Solution: Developed an interactive banner that truly captures the car beauty while integrating lifestyle and humanity into the pieces. Also create a deeper dive into the upgraded features of the CX-3.
Brief: Create a new certified pre-owned brochure that can be utilized on the floor and be used as a check list for the purchaser.
Solution: Create a brochure with 2 different inside back covers. This way the dealership can order just certified pre-own brochures. As well as give every car a brochure to go with the purchase as check list for what the what you get with your certified pre-owned car.
5 YEAR ANNIVERSARY VIDEO
Brief: Create a video that show the evolution of the agency and client both through work and the relationship create over for 5 years for the anniversary celebration.
Solution: Use an animated time line to illustrate all the work and relationship that have been forge throughout each year. Giving a texture of both the work and the people it takes to get the work done.
5 Year Anniversary Video
ICE BREAKER PRINT ADS
Brief: Create a print ad the helps illustrate the advantage of icebreakers new chewable gum.
Solution: A print ad the brings out the natural doodler in all of us. Playing off all the different place you hate getting gum stuck in and how dissapering gum easly sovles this problem for you.
Concept: In the spirit of march madness Mazda would host its own bracket tournament. For one week on Instagram stories Mazda would post a head to head match ups for followers to vote on. Once we found a winning model we would ask everyone with that model to post there pics to celebrate