Toyota & NFL: From Draft Day to Game Day

It started with draft-day buzz and grew into a full playbook. Over time, we found fun, unexpected ways to weave Toyota deeper into NFL culture—expanding the partnership and the content season after season.

The Announcement Phase

When Toyota and the NFL first teamed up, we kicked things off with a bang—mixing humor and excitement. From Jan’s playful rallying cry to Brock Purdy’s self-deprecating charm, these spots set the stage for a partnership full of fun and wit.

SEASON 1

We went from ‘Hey, we’re here!’ to ‘We’re everywhere!’ Season 1 had Toyota huddling up with fans—one moment laughing, the next rallying the whole team.

SEason 2

In Season 2, we called an audible: more spots, bigger giveaways, and Toyota practically running a touchdown dance. By the end, we weren’t just in the playbook—we were the secret weapon on game day.